Privacy Policy

In this Privacy Policy, ‘us’ ‘we’ or ‘our’ means the Wind Energy Institute of Canada Limited.

We are committed to respecting your privacy. Our Privacy Policy sets out how we collect, use, store and disclose your personal information. We are bound by the Canadian Privacy Principles contained in the Privacy Act.

By providing personal information to us, you consent to our collection, use and disclosure of your personal information in accordance with this Privacy Policy and any other arrangements that apply between us. We may change our Privacy Policy from time to time by publishing changes to it on our website. We encourage you to check our website periodically to ensure that you are aware of our current Privacy Policy.

Personal information includes information or an opinion about an individual that is reasonably identifiable. For example, this may include your name, age, gender, postcode and contact details. It may also include financial information, including your credit card information.

What kind of information does the Wind Energy Institute of Canada collect?

We may collect the following types of personal information:

  • name
  • email address
  • phone number
  • postal code

Where necessary for a specific purpose, we may also collect:

  • other contact details
  • credit card information
  • other types of personal information that may be required to facilitate your dealings with us

We collect these types of personal information directly from you. We may collect this information when you:

  • participate in a campaign
  • communicate with us through correspondence, over the phone or via email
  • interact with our site, services, content and advertising.

What does the Wind Energy Institute of Canada do with the information?

We may collect, hold, use and disclose your personal information for the following purposes:

  • to enable us to communicate with you and involve you in campaigns to support wind energy in Canada
  • to send you service, support and administrative messages, reminders, technical notices, updates, security alerts, and information requested by you
  • to send you marketing and promotional messages and other information that may be of interest to you
  • to administer events sponsored or managed by us
  • to comply with our legal obligations, resolve any disputes, and enforce our agreements with third parties
  • if you apply for a job or a contract role with us, to consider your application for employment for that role (as applicable).

Do we use your personal information for direct marketing?

We may send you direct marketing communications and information about our campaigns and future events. This may take the form of emails, SMS, mail or other forms of communication, in accordance with the Spam Act and the Privacy Act. You may opt out of receiving marketing materials from us by contacting us at or by using the opt-out facilities provided in our communications (such as an unsubscribe link) or, if you are a member, by logging into the member area of our website and changing your subscription options under Update my profile.

To whom do we disclose your personal information?

We may disclose personal information for the purposes described in this Privacy Policy to:

  • our employees
  • third party suppliers and service providers (including providers for the operation of our websites, call recording system and/or our business)
  • professional advisers, dealers and agents
  • payment systems operators
  • specific third parties authorized by you to receive information held by us, and/or
  • other persons, including government agencies, government departments and statutory bodies in connection with programs administered by those parties (and also to companies engaged by a government agency, department or statutory body to administer a program on behalf of such bodies), and
  • regulatory bodies and law enforcement agencies, or as required, authorized or permitted by law.

We do not provide mailing lists to outside organizations for marketing purposes.

Disclosure of personal information outside of Canada

We store some of the personal information that we collect in our email marketing platform, which is provided to us by MailChimp and is hosted in the United States. We disclose this personal information to MailChimp in the United States in order for Mailchimp to provide us with their email marketing platform and related services.

Except as set out above, we do not disclose personal information outside Canada.

Data security

All personal information is held under secure conditions with access restricted to authorized staff only. The Wind Energy Institute of Canada uses secure server software (SSL) that is the industry standard. It encrypts all of your personal information, including your, name and contact details, so that it cannot be read as the information travels over the Internet.

What happens when the Wind Energy Institute of Canada campaign I participated in ends?

When our campaign has finished, all of the personal information collected through it will be used to keep you updated on the Wind Energy Institute of Canada’s ongoing work. Please note that we may monitor and/or keep records of e-mail communications which you send us or phone conversations in the interests of our business.

Using our website and cookies

A cookie is a tiny element of data our site can send to your browser that can be stored on your hard drive and collect information about your web browsing behaviour. It does NOT access personal information stored on your computer. Our website uses cookies to help us deliver a more personalized experience for you, to improve functionality by recording any difficulties you may experience when using our website and to deliver content or information that may be of interest to you. You may set your web browser to notify you when you receive a cookie, or to disable cookies altogether.

We also transmit website traffic data to Google Analytics who provide us with reports on how our webpage is accessed. By using our website you consent to this data being provided to Google Analytics. Information on how Google uses the data can be found here


Our website may contain links to websites operated by third parties. Those links are provided for convenience and may not remain current or be maintained. Unless expressly stated otherwise, we are not responsible for the privacy practices of, or any content on, those linked websites, and have no control over or rights in those linked websites. The privacy policies that apply to those other websites may differ substantially from our Privacy Policy, so we encourage individuals to read them before using those websites.

Accessing or correcting your contact information

You can access the contact information we hold about you by contacting us at Sometimes, we may not be able to provide you with access to all of your contact information and, where this is the case, we will tell you why. We may also need to verify your identity when you request your personal information.

If you think that any contact information we hold about you is inaccurate, please contact us and we will take reasonable steps to ensure that it is corrected.

Contacting us

If you have any questions about this privacy policy or our privacy practices, please use the contact link on our website or contact our Privacy Officer using the details set out below. Our representative will contact you within a reasonable time after receipt of your query.

You can contact our Privacy Officer as follows:


Attn: the Privacy Officer

Wind Energy Institute of Canada

21741 Route 12

Tignish, PEI C0B 2B0